Categories
Product Management

Why 73% of Data Analytics Features Never Drive Pipeline (And How to Fix It)

The PRD Translation Crisis in Data Analytics Sector

Your engineering team just shipped a breakthrough feature: sub-second query response times across 10TB datasets. Your PRD shows impressive technical benchmarks. Your CEO is excited about the competitive advantage.

Three months later: Zero pipeline impact.

This problem exists, but no one wants to talk about it.

Here’s what actually happened to your launch:

  • Sales couldn’t explain the technical achievement in business terms
  • Marketing created generic “faster insights” copy that sounds like everyone else
  • Prospects couldn’t connect the capability to their daily frustrations
  • The feature disappeared into your existing “comprehensive analytics platform” messaging

You’re not alone.

Product managers and their product marketing counterparts consistently struggle to translate technical breakthroughs into market momentum because they skip the critical translation layer between engineering specs and buyer psychology.

The Stakes for Data Analytics Companies

Unlike SaaS tools with obvious UI benefits, data analytics capabilities are often invisible to buyers until they’re desperately needed. This creates three launch failure patterns:

  1. The Technical Trap: Features get described in infrastructure terms (latency, throughput, scalability) rather than business outcomes
  2. The Generic Benefit Spiral: Every capability becomes “actionable insights” or “real-time decision making”
  3. The Timing Disconnect: Technical launches happen on engineering schedules, not market readiness or buyer urgency cycles

Result: Your most differentiated capabilities become commoditized in the market’s perception.

The PRD-to-Pipeline Translation Framework

Stage 1: Technical Audit → Business Impact Mapping

For every new capability, complete this translation:

Stage 2: Market Context Integration

The Question: How does this capability redefine what’s possible in the category?

  • Bad: “Faster queries than competitors”
  • Good: “The first platform that makes real-time decision-making practical for mid-market teams”

Stage 3: Proof Point Architecture

Every translated message needs three supporting elements:

  1. Technical Proof: Specific metrics that validate the capability
  2. Customer Proof: Before/after outcomes from real implementations
  3. Category Proof: How this positions you relative to existing solutions

Stage 4: Channel-Specific Messaging Deployment

Before/After: Real Data Analytics Messaging

When the messaging is leading from from the engineering mindset, it is wrapped with engineering jargon and insight. GTM-ready messaging thinks from the prospects emotional need. That’s what makes the difference.

Implementation: The 5-Day PRD-to-Pipeline Translation Sprint

Day 1: Technical capability audit with engineering lead
Day 2: Buyer pain point research (customer interviews/sales call analysis)
Day 3: Business impact mapping workshop
Day 4: Proof point collection and validation
Day 5: Channel messaging creation and stakeholder alignment

Deliverable: PRD Translation Brief: A 1-page template that becomes mandatory for all feature launches.

“Your engineers are building breakthrough capabilities. Your competitors are launching generic features. The difference isn’t technical, it’s in the translation.

Stop letting your best features get lost in ‘actionable insights’ messaging.”

Feel free pilot one feature translation with me, DM me on Linkedin here: https://www.linkedin.com/in/nischalagnihotri/.

Categories
Entrepreneurship

Do you know which ICP helps you achieve Product-Market Fit, the fastest?

This is a rich insight most founders intuitively sense but rarely articulate. As a founder you need a lens to not just find PMF, but to understand who it’s for at each stage.

Your ICP isn’t static. Most startup frameworks focus on finding product-market fit. Few explain how your ICP evolves as your product takes shape. PMF isn’t just a product problem — it’s a customer clarity problem. In this article, we’ll explore how your Ideal Customer Profile shifts across PMF stages, using the 9-question value logic and real-world signal frameworks.

By connecting the value logic questions, the PMF frameworks, and the ICP evolution, you will gain a lens to not just find PMF, but to understand who it’s for at each stage.

PMF is not Binary. It’s a Spectrum

Most startup content treats PMF as something you “achieve,” like a funding milestone. But in reality, it’s a gradient.

Frameworks like Lenny Rachitsky’s three circles—Desirability, Viability, and Usability—help visualize the components of PMF. First Round’s 4-level model brings nuance by showing PMF as a progression, not a binary. Rob Snyder’s 5-level framework and Jeroen Coelen’s PMF Scale go even further, helping you diagnose the current strength of your fit.

But here’s what most frameworks miss: as your product evolves toward fit, your Ideal Customer Profile (ICP) evolves too. Your earliest ICP isn’t your forever ICP. The customer who gives you your first “yes” may not be the one who takes you to scale.

Which brings us to the next insight.

The 4 Stages of ICP Evolution Along the PMF Journey

Let’s walk through the four stages where your ICP matures alongside your product, mapped against both signals and founder pitfalls.

Stage 1: “Who’s in Pain?” (Problem Clarity)

  • ICP Characteristics: Very broad. Often described in terms like “SMEs” or “anyone with X need.”
  • Your Role: You’re exploring. You’re talking to people. You’re not sure who needs you most yet.
  • Value Logic Questions to Use:
    1. Who is your beachhead segment?
    2. What job are they trying to get done?
    3. What’s stopping them?
  • Signals to Look For:
    • Insights from exploratory interviews
    • Clarity around Jobs-to-be-Done
    • Repeat mentions of a shared frustration
  • Common Mistake:Chasing early interest from too many directions, diluting your narrative and wasting GTM resources.

Stage 2: “Who’s Trying to Solve This Already?” (Alternative Friction)

  • ICP Characteristics: Starts to narrow based on workaround behaviors—people actively trying to patch the problem.
  • Your Role: Understand their dissatisfaction with existing options. This is about why they haven’t solved the problem yet.
  • Value Logic Questions to Use:
    1. What are the dominant alternatives?
    2. What’s broken about them?
    3. What are the consequences of using them?
  • Signals to Look For:
    • Frustrations with current tools
    • DIY workarounds
    • Clear consequences of inaction
  • Common Mistake:Making the message too generic. Overlooking segment-specific frustrations in favor of mass-market appeal.

Stage 3: “Who Gets the Most Value, Fastest?” (Early Fit)

  • ICP Characteristics: Now you start seeing a value-dense subsegment—the 10% that closes faster, retains longer, refers more.
  • Your Role: Double down. Tailor everything—your sales narrative, onboarding, case studies—to this group.
  • Value Logic Questions to Use:
    1. What’s your one-line pitch?
    2. How does it fix the problem?
  • Signals to Look For:
    • Shorter sales cycles
    • Consistent messaging working across calls
    • Warm referrals from a specific customer type
  • Common Mistake:Not recognizing the pattern. Still building for too many edge cases or holding onto past ICPs emotionally.

Stage 4: “Who’s Worth Scaling For?” (PMF Confidence)

  • ICP Characteristics: Your ICP is redefined for strategic scale. You have conviction. You speak in specifics.
  • Your Role: Build systems, marketing assets, and pricing around this clear ICP. You’re no longer hunting—you’re shaping.
  • Value Logic Question to Use:
    1. How does your solution outperform the known alternatives and solve known shortcomings?
  • Signals to Look For:
    • Same pitch closes repeatedly
    • Case studies from this ICP land hard
    • You’re referred directly to “others just like us”
  • Common Mistake:Premature expansion into adjacent segments without strong signal consolidation from your core.

Your Messaging, Channels, and Features Must Match the ICP Stage

Not only does your customer evolve, but their information habits evolve too.

  • Early-stage ICPs (Stage 1–2) might be lurking on Reddit, consuming blog posts, or talking in founder groups.
  • Mid-fit ICPs (Stage 3) are checking your G2, trying your product, or asking for integrations.
  • PMF-ready ICPs (Stage 4) are ready to swipe the card or introduce you at scale.

Misalign these, and even the best product gets ignored. Some Don’ts that you would pay attention to are:

  • Don’t run Product Hunt launches when your ICP is still trying to articulate their problem.
  • Don’t send cold outbound if your ICP only buys through community trust.
  • Don’t laze out on running Discovery calls before you work on cold calls.

Why most Founders miss this?

  • They confuse early users with repeatable customers
  • They don’t track feedback or behavior by segment
  • They assume PMF is about product refinement, not segment-messaging-solution resonance

You may be one ICP decision away from a working GTM.

What to Do Instead: Layer in the Value Logic Questions as a Diagnostic

Jeroen Coelen’s Value Logic framework provides a clear way to assess whether your product, messaging, and ICP are aligned at each stage of your growth. It acts like a mirror showing where you’ve jumped ahead too fast or ignored important feedback.

Offer this to your audience or clients as:

  • A self-assessment tool
  • A founder reflection journal
  • A 30-minute diagnostic exercise before any pivot

Here’s a recap of how the ICP evolves as your PMF strengthens:

What to Do Instead: Layer in the 9 Value Logic Questions as a Diagnostic

The Value Logic framework created by Jeroen Coelen draws from proven principles in Jobs-to-be-Done, customer research, and positioning strategy. These nine questions form a structured conversation that helps founders validate not just their product idea, but the evolution of your Ideal Customer Profile along the Product-Market Fit journey.

Think of these questions as your compass. They don’t just confirm if you’re heading toward PMF they reveal who you’re building for at each step, and whether that segment is maturing with you.

How to interpret this table for your business?

  • If you struggle with Questions 1–3, your ICP is underdefined, and you’re likely pre-PMF.
  • If your answers to 4–6 are unclear or hypothetical, you’re still in segment exploration and not yet in Early Fit.
  • Strong, tested answers to 7–9 suggest you’re entering repeatable GTM territory and can begin to systematize growth.

This framework doesn’t just tell you if you have PMF, it also tells you what type of PMF you’re building, with whom, and whether it’s ready to scale.

Get on a ICP Discovery Session

Clarity Compounds, But Only if You Track the Right Customer

PMF isn’t a feature checklist. It’s a mirror that shows you whether the right kind of customer keeps coming back faster, happier, and louder than the last.

Don’t just iterate on product.

Iterate on who it’s for.

That’s where real traction lives.

Categories
Founder Brand

Should You Launch Every Product Feature? A GTM Framework for Founders Acting as PMs

Not long ago, I suggested a founder to announce a set of new landing pages we had launched. They were built to improve SEO visibility, refine ICP messaging, and support conversion. The founder who also played the role of product manager paused and asked,

“Has any market leader done this before?”

“Should we wait until it gets traction?”

“Isn’t this just internal housekeeping?”

That moment struck me. It wasn’t resistance—it was fear of being premature. Of over-announcing. Of putting the spotlight on something unproven.

If you’re a founder acting as your own product manager, you’ve likely felt this tension. What’s worth promoting? What if no one responds? Do I really need to shout about everything we ship?

As a product marketer, I used to respond with examples. Now, I respond with a framework.

The Default Playbook Is Broken

In most early-stage teams, the bar for marketing announcements is applied inconsistently. We swing between extremes:

  • Announce everything — “We’re at this event”, “We just got funded”, “We updated our homepage”
  • Announce nothing — unless it’s a full product overhaul

But in a world where software ships weekly, this binary thinking fails. Not every feature deserves a press release, but some absolutely do. The question isn’t whether to announce. It’s how.

That’s when I turned to Intercom’s blog—an absolute goldmine for product marketers. Their 2×2 framework helped me articulate what I had felt for a while: that product and marketing should align based on the value and novelty of what’s being shipped.

A Functional Grid: Decide What to Announce and How

Let’s start with two core questions:

  1. Is this feature a new invention or a “me too” catch-up?
  2. Does it help attract new customers or retain existing ones?

Now, place your feature into one of four categories:

Which Features Go Where and What They Deserve

P1: High Visibility Launches

Definition: Inventive features that can attract net-new customers.

Examples: New product module, AI capability, full UX revamp.

Tactics:

  • Press coverage
  • Hero videos
  • Landing page
  • In-app message
  • Email to active and inactive users
  • Social media campaigns
  • Dedicated founder post

This is where narrative, positioning, and timing matter most. These are your industry statements.

P2: Strategic Utility Features

Definition: Either new inventions valuable to existing users or parity features that remove blockers for new sales.

Examples: OAuth, CRM integration, Push Notifications.

Tactics:

  • In-app message
  • Email (for expansion)
  • Quick-look video
  • Landing page
  • Blog post or product update

Use this category to reinforce credibility and momentum. These are your “we’re growing up” features.

P3: Silent But Necessary Improvements

Definition: Me-too features that help existing customers stay but don’t necessarily win new ones.

Examples: UI consistency, formatting tools, folder support.

Tactics:

  • Changelog
  • Tooltips
  • Internal enablement (CS, onboarding)
  • Mentioned subtly in newsletters

These features make your product feel stable and cared for. Don’t oversell them, but don’t hide them either.

Helping Founders See Visibility as a Strategic Lever

If you’re a founder acting as a product manager, ask yourself:

Are you waiting for others to validate your ideas before showing them to the world?

That hesitation can cost you visibility, feedback, and early adopter interest. Not everything needs to be a press moment—but everything you build deserves context and communication.

The right level of visibility builds trust. Not noise.

Operationalizing This: How to Make It Work Across Teams

This framework shouldn’t just sit in theory. Here’s how to apply it inside your team:

1. Create a Shared Launch Planning Template

Structure it like this:

  • Feature Name & Description
  • Priority (P1, P2, P3)
  • Target Persona
  • Customer Value (Retain / Attract)
  • Primary Announcement Tactics
  • Owner (PM or PMM or Founder)
  • Launch Dependencies (copy, design, support, etc.)
  • Date & Sprint Reference

2. Map Tactics to Feature Priorities

3. Sync Sprint Planning With Go-to-Market Efforts

Too often, sprint goals are reviewed in engineering silos. Here’s what to do differently:

  • PMM joins the sprint planning meeting once a month
  • Align on upcoming P1 and P2 features
  • Plan copy, design, and asset needs in advance
  • Add 1–2 week GTM buffer before launch when needed

Sprint velocity without GTM visibility is wasted speed.

4. Understand the Early Signals You Can Earn

Visibility isn’t about vanity. It’s about collecting data earlier. Here’s what early-stage visibility can get you:

  • SEO lift from new landing pages
  • In-product usage spikes via in-app walkthroughs
  • Sales call mentions of “that new feature”
  • Social engagement if the announcement story resonates
  • Investor curiosity from new verticals you’re targeting

These aren’t metrics to brag about. They’re inputs to shape what’s next.

Not everything you build is a blockbuster.

But everything you ship deserves intentional storytelling.

When founders collaborate with product marketers early—not just at launch—you build alignment, clarity, and momentum.

Visibility isn’t noise. It’s narrative. Let’s craft it well.

Footnotes:

https://www.intercom.com/blog/prioritizing-product-announcements-saas-world/

Categories
Entrepreneurship Founder Brand

How to Know Who Should Be Your Early Adopters

Every founder is told to “go after your TAM.” Is that the starting point?

You don’t win a market by starting with the market. You win by starting with one small, sharp wedge that opens the door. That wedge is your SOM — your Serviceable Obtainable Market.

And your early adopters are hiding inside it.

Your first 100 customers

TAM vs SAM vs SOM: Why SOM = Your Wedge

Let’s break this down:

Layer What It Means Relevance TAM Total Addressable Market The full universe of possible customers SAM Serviceable Available Market Those who can use your product with its current capabilities SOM Serviceable Obtainable Market Those you can actually reach, serve, and convert today

👉 TAM tells a great story to investors.

👉 SAM helps you scope features and pricing.

👉 But SOM is what gets you traction.

So What Is SOM, Really?

SOM = Market Wedge × Product Wedge

Let’s break those down:

Step 1: What Makes a Great Beachhead Segment?

Now that we’ve defined SOM as your wedge, how do you pick the right segment to focus on?

Ask: Does this segment…

  • Experience the pain clearly and frequently?
  • Feel small enough to dominate, not just test?
  • Convert fast with clear buying signals?
  • Act as a springboard to adjacent verticals later?

A great beachhead customer:

  • Needs your solution now
  • Has few decent alternatives
  • Closes quickly
  • Refers others like them

Narrow is not a weakness. Narrow is how you get repeatability.

Step 2: Use the “Size × Need × Speed to Close” Formula

Here’s a quick scoring system to help you prioritize segments:

Each metric is scored on a 1–5 scale:

ICP Score = Size × Need × Speed

Use this score as a directional filter, not a final decision.

Step 3: Explore Wedges

The Market Wedge

Your market wedge is the sharpest, most reachable slice of the market where:

  • A clear and painful problem exists
  • There’s urgency to act
  • You already have access or credibility
  • Decision-making is fast and informal
  • Word-of-mouth can take off quickly

Example: Instead of “all HR teams,” go after “2–10 person recruiting agencies in India with under 50K monthly budget and manual workflows.”

This wedge is defined not by who wants your product, but by who can’t afford to wait.

Instead of:

“We’re building for B2B sales teams across industries.”

Refine to:

“Outbound sales leaders at 5–25 person B2B SaaS startups in India, who are still using spreadsheets to track deal stages and facing high SDR churn.”

The Product Wedge

Your product wedge is the subset of your capabilities that:

  • Solves one specific painful job
  • Doesn’t require feature bloat or customization
  • Can be delivered fast and show value within days/weeks
  • Has a sharp message that resonates deeply with a niche

Example: Instead of “full-stack analytics platform,” pitch “auto-detection of revenue leaks for Shopify stores in 7 days.”

You don’t need a full-suite product to win early.

You need a wedge that works fast and hits hard.

Instead of:

“A full sales CRM platform with automations, analytics, and integrations.”

Refine to:

“A plug-and-play Kanban CRM with SDR accountability insights that replaces spreadsheets in 30 minutes — no onboarding required.”

3. Where They Meet: SOM

When the market wedge overlaps with your product wedge, you get your SOM:

The sharpest, most viable customer segment +

The most focused, compelling solution =

Your Serviceable Obtainable Market

When you bring them together:

Serviceable Obtainable Market =

Outbound sales leaders at early-stage Indian B2B SaaS companies who urgently want to clean up pipeline chaos

+

A fast-install CRM that replaces spreadsheets with SDR performance visibility in under an hour

This is your wedge. You can win this segment now, with what you already have.

SOM is not who you could serve.

It’s who you can win right now.

This is your wedge and it unlocks everything else.

STEP 4: Use the Value-Density Matrix to Validate

Layer in another diagnostic: the Value-Density Matrix.

Your goal:

✅ Find high-value, low-effort customers in your wedge.

❌ Avoid high-effort, low-return “shiny” segments.

Watch Out for Over-Indexing

A common trap: chasing what looks exciting instead of what closes.

Examples of over-indexing:

  • Targeting big brands too early for credibility
  • Building for power users who don’t pay
  • Writing content for audiences who don’t convert

These signals feel promising, but don’t compound results.

  1. Stay focused on value-dense, fast-converting users
  2. Validate enthusiasm with behavior AND not flattery

Action Plan: Find and Test Your Wedge

Here’s a 6-step plan to lock in your beachhead:

  1. List 2–3 candidate segments
  2. Score them using Size × Need × Speed
  3. Determine a few wedges to explore
  4. Use the Value-Density Matrix for second-order signals
  5. Create 3 narratives per segment, test on:
    • LinkedIn
    • Cold outreach
    • Landing pages
  6. Track results:
    • Time to first response
    • Time to close
    • Retention / expansion signals

Your Early Traction Lives in Your SOM

Your SOM is not just a spreadsheet number. It’s the intersection of urgency, simplicity, and clarity.

It’s where your sharpest product slice meets your most winnable market slice.

Don’t chase the full market. Wedge into it.

Traction isn’t about building more. It’s about choosing better.

Categories
Content Scaling Founder Brand

How to Create High-Authority Thought Leadership Content in 15 Minutes: A Complete Content Strategy Guide

Build your professional brand and establish industry authority without spending hours on content creation.

Why Quick Content Creation is Essential for Modern Professionals

88% of executives struggle to maintain consistent thought leadership presence due to time constraints. Yet professionals who publish regular insights see 7x more profile views and significantly more business opportunities.

The biggest barrier to building thought leadership isn’t creativity or expertise—it’s time management. Most professionals assume quality content requires hours of research and writing. This comprehensive guide proves otherwise.

If you’ve ever thought:

  • “I only have 15 minutes between client calls”
  • “Content creation takes too long for my schedule”
  • “I don’t want to post low-value content just to stay visible”

This content strategy framework is designed specifically for busy professionals, consultants, and executives who need to build authority efficiently.

The Science Behind 15-Minute Content Creation

Why This Approach Works:

Research from the Content Marketing Institute shows that consistency beats perfection in professional branding. Publishing valuable insights weekly builds more authority than occasional long-form pieces. Additionally, social media algorithms favor regular posting, making frequent short-form content more effective for visibility.

Time Management Reality: The average professional has 23 minutes of unscheduled time daily. By using proven content formats, you can create authority-building posts in just 15 minutes—less time than most coffee meetings.

5 Proven Content Formats for Thought Leadership

1. Client Success Spotlights (5 minutes)

What it is: Share specific outcomes or insights from your professional community, clients, or colleagues.

Content Marketing Formula:

  • One concrete result or quote
  • Brief context about the challenge
  • Your professional insight

LinkedIn Content Example: “A consulting client used our process framework and reduced project delivery time by 40%. The key wasn’t working faster—it was eliminating unnecessary steps that added no value.”

Why it builds authority:

  • Demonstrates real-world impact
  • Shows social proof
  • Easy to create consistently
  • Humanizes your professional brand

2. Micro Case Studies for Professional Insights (8 minutes)

Content Structure:

  • Situation: What was the business challenge?
  • Solution: What approach worked?
  • Result: What changed?
  • Insight: What’s the broader lesson?

B2B Content Example: “Situation: Marketing team struggled with content planning across multiple channels. Solution: Implemented a single content calendar with cross-platform templates. Result: 60% faster content production and better brand consistency. Insight: Simplification often outperforms sophisticated systems.”

SEO Benefits: These micro case studies naturally include industry keywords and provide substantial value that encourages sharing and linking.

3. Professional Best Practices (3 minutes)

Content Creation Process: Pick one specific area of your expertise and share an actionable practice that others can implement immediately.

Content Strategy Prompt: “What’s the one thing you always recommend in your field, and why does it consistently work?”

Example for Content Marketers: “Best practice for content repurposing: Always create the shortest version first. It’s easier to expand a tweet into an article than to compress a blog post into social media content.”

Personal Branding Tip: Position these as your professional “signature insights”—the advice you’re known for giving.

4. Quick Professional Insights (2 minutes)

Transform everyday professional observations into valuable content. These are the insights you’d typically share in team meetings or professional conversations.

Content Marketing Examples:

  • “I used to spend 45 minutes writing LinkedIn posts. Now I start with the call-to-action and write backward. Saves 20 minutes every time.”
  • “The best client presentations have one slide per main point. More slides don’t mean more value.”
  • “Most professionals overthink email subject lines. Clear beats clever every time.”

Professional Branding Benefit: These show your thought process and establish you as someone who thinks strategically about common challenges.

5. Actionable Resource Lists (20-30 minutes, weekly)

Content Types:

  • Industry-specific checklists
  • Template collections
  • Tool recommendations
  • Process frameworks

High-Performing Examples:

  • “10 Email Templates for Professional Follow-ups”
  • “Content Calendar Template for B2B Companies”
  • “LinkedIn Messaging Scripts for Business Development”

SEO Advantage: Resource content attracts backlinks and ranks well for industry-specific searches. These pieces provide long-term traffic value.

Content Distribution Strategy for Maximum Authority Building

Platform-Specific Optimization

LinkedIn Content Strategy:

  • Post professional insights during business hours (9 AM – 5 PM)
  • Use industry hashtags strategically (3-5 per post)
  • Engage with comments within first hour for algorithm boost

Newsletter Content Repurposing:

  • Expand successful social posts into email content
  • Use social media as testing ground for newsletter topics
  • Create weekly digest format combining multiple insights

Professional Blog SEO:

  • Target long-tail keywords related to your industry
  • Internal link between related content pieces
  • Optimize for voice search with question-based headers

Visual Content Ideas for Professional Branding

1. Time Efficiency Graphics

Before/After Comparison:

  • Left panel: “Traditional approach: 2-3 hours”
  • Right panel: “Strategic approach: 15 minutes”
  • Include your brand colors and professional typography

2. Content Format Cards

Five swipeable cards featuring:

  • Format name and creation time
  • Key benefit for professional branding
  • Example use case
  • Implementation tip

3. Professional Process Visuals

Coffee Timer Concept:

  • Visual metaphor: “Create content faster than brewing coffee”
  • Each section represents one content format
  • Include time stamps and brief descriptions

Measuring Content Marketing Success

Key Performance Indicators:

Engagement Metrics:

  • Comments and meaningful conversations
  • Content shares and reposts
  • Profile views and connection requests

Authority Building Indicators:

  • Speaking opportunity invitations
  • Media interview requests
  • Industry recognition and mentions

Business Impact Measures:

  • Qualified lead generation
  • Client referrals from content
  • Professional opportunities created

Frequently Asked Questions About Quick Content Creation

Q: How often should I publish thought leadership content?

A: Consistency matters more than frequency. Aim for 2-3 posts weekly using these formats rather than daily low-value content.

Q: What’s the best time to share professional insights on LinkedIn?

A: Tuesday through Thursday, 8-10 AM and 12-2 PM typically see highest professional engagement, but test your specific audience.

Q: How do I avoid sounding repetitive with quick content formats?

A: Rotate between the five formats and draw from different areas of your expertise. Keep a running list of professional observations to reference.

Q: Should I focus on one platform or distribute content everywhere?

A: Start with one primary platform where your target audience is most active, then repurpose content for other channels.

Content Planning and Professional Brand Building

Weekly Content Strategy:

  • Monday: Client spotlight or success story
  • Wednesday: Professional best practice or insight
  • Friday: Industry observation or quick tip

Monthly Content Calendar:

  • Week 1-3: Quick formats (5-15 minutes each)
  • Week 4: Longer resource or case study (30 minutes)

Quarterly Content Audit:

  • Review which formats generated most engagement
  • Identify topics that resonated with your professional network
  • Adjust strategy based on business goals and audience feedback

Advanced Tips for Content Creation Efficiency

Batch Content Creation:

  • Dedicate 1 hour weekly to create multiple pieces
  • Use content templates for consistency
  • Maintain an “insights bank” of observations

Repurposing Strategy:

  • Transform client conversations into content ideas
  • Turn presentation slides into social posts
  • Convert email responses into professional insights

Implementation: Your 15-Minute Content System

Week 1: Choose one format and create three pieces
Week 2: Add a second format to your rotation
Week 3: Experiment with visual elements
Week 4: Create your first resource-style content

Success Metrics: Track engagement quality over quantity. One meaningful professional conversation is worth more than 100 likes.

The goal isn’t only consistent posting—it’s building genuine professional relationships and industry recognition through valuable, efficient content creation.

Let’s Discuss

Your Go-to-Market

30 mins, block your calendar

4 ways to get noticed: Lead magnets for Authority & Credibility

Categories
Content Scaling Founder Brand

4 ways to get noticed: Lead magnets for Authority & Credibility

As someone who works closely with founders and marketing leaders across IT services, SaaS, and security tech—I’ve built and tested more lead magnets than I can count.

Some flopped. Some flew.

But it wasn’t until I took a step back and analyzed the differences that I discovered something obvious yet often ignored:

Authority and Credibility outperform Convenience and Generalization.

Let me explain.

Most of posts are created out of my first-hand experience. Every lead magnet does not create the same impact. While analyzing why some of the lead magnets that we created didn’t work while others did, here is what I got to.

We had two lead magnets running side by side. One was a generic checklist aimed at “anyone looking to improve their product marketing.” It was fast to make and looked good on paper. The second? A dense teardown of how a B2B security company scaled enterprise demos using founder-led outreach and positioning triggers. It took more time to create.

Guess which one brought in qualified leads?

The teardown. Hands down. And it wasn’t just more downloads—it brought people who actually replied to follow-ups, booked discovery calls, and converted.

Lead Magnets that communicated Authority and Credibility were performing better than those that were made for anybody and everybody.

The WhatsApp Test

Would you open a message from an unknown number or someone in your contact list?

Most of us would ignore the random one. That’s the same psychology at play with lead magnets.

If your audience can’t immediately connect the resource to authority, relevance, or context, it becomes another free PDF buried in their downloads.

In tech, especially in productized services, cloud security, AI tools, and data platforms, “your buyers are wary of fluff”. They’ve seen too many “10x your productivity” PDFs. What they want is proof that you understand their world.

Tech founders running a services company or a product company are stuck with this. How to create lead magnets that matter and fill the top of the funnel?

The 5-Step Funnel Is Only Half the Story

Yes, the 5-step lead magnet funnel works:

  1. Free resource
  2. Capture email
  3. Welcome series
  4. Nurture
  5. Pitch

But the magic happens in Step 1. If your lead magnet doesn’t feel like it came from someone “inside the room,” the rest of the funnel struggles.

I started classifying lead magnets using the Impact Quadrant—based on two axes: Ease of Creation and Perceived Value.

Here’s what I learned from applying it:

  • Easy + High Value = Templates, Checklists → Great for quick wins, especially for bottom-funnel reactivation.
  • Hard + High Value = Webinars, eBooks → Excellent for authority-building, but need strong narrative and distribution.
  • Easy + Low Value = Email courses, check-ins → Useful for long-term nurturing, not top-funnel capture.
  • Hard + Low Value = Research reports, case studies → Niche-specific, best used mid-funnel or for ABM.

Lead Magnets that delivers the right impact

download guide here

So, What Should Founders and Marketers in Tech Do?

Here’s my honest take after years of experimenting:

  • Don’t create for “everyone.” Create for your highest-intent buyer. Think: “What would make a VP of Engineering forward this to their CEO?”
  • Authority > Attention. A smaller number of downloads from the right people will always beat viral reach from the wrong ones.
  • Tie your lead magnet to a specific belief or POV. That’s how you build resonance, not just relevance.
  • Make it feel like a diagnostic, not a download. People want insight, not information.

My Current Go-To Formula

If I had to start again tomorrow, here’s what I’d build for a cybersecurity services company:

  • Lead Magnet: “How <Your Customer> Evaluate Your <absence of Value Proposition Posture> Before <looking for your product>”
  • Format: Teardown + Checklist + Case Example (1-pager, visually rich)
  • Why it Works: Triggers urgency, shows you understand the buyer’s world, AND invites them to assess themselves.

There are more.

download 5-step lead magnet guide

Authority Converts

Founders in IT and ITeS often default to lead magnets that feel safe—broad checklists, generic guides, open-ended webinars.

But here’s the truth: safety doesn’t convert. Relevance and authority do.

Create something that says, “I know exactly what you’re dealing with. Here’s how to solve it.”

And that’s when your funnel starts filling itself.

Let’s Discuss

Your Go-to-Market

30 mins, block your calendar
Categories
AI-Prompts-for-Writing

10,000 Impressions on Linkedin with CAPTIWAV

What does it take to get to 10000+ impressions on Linkedin? All the articles popped in my search results indicate nothing. Everyone says, “ Create engaging, useful, high-quality & valuable content.” No one tells you, “What the hell does that mean?” … And that’s because they never heard of CAPTIWAV.

How do you know CAPTIWAV works?

I studied my own posts that received most impressions and followers and here is what it revealed. These posts went viral faster. People tagged, reposted, liked and commented. And, the trick was in the content structure.

It was not the same Content structure. If you look closely, most of the Linkedin posts that seem cool fall under one of these categories.

1️⃣ Connections (Patterns for Correlation)
2️⃣ Anecdotes (Anecdotes for Proof)
3️⃣ Personal Stories (Unique view)
4️⃣ Thoughts (Logical Argument)
5️⃣ Imaginative (What IFs)
6️⃣ Worldview (Opinion)
7️⃣ Advice (Learnings and Lessons)
8️⃣ Vulnerability (Fears that fuel growth)
(I have added links to those posts at the end of this article)

You don’t have to rack your brains to understand what each of them means. There are many templates to achieve each one of them. There are also ChatGPT prompts that will help you.

I have provided one PROMPT and a template that you can pick and start working on them right away. If you are exhausted, feel free to learn more from this WEBINAR.

join webinar @Rs. 299 (Rs.1000)

Linkedin Posts with references


1️⃣ Connections (Patterns for Correlation) https://bit.ly/3UYQ9NH
2️⃣ Anecdotes (Anecdotes for Proof) bit.ly/3WCNEBW
3️⃣ Personal Stories (Unique view) https://bit.ly/3yiqp62
4️⃣ Thoughts (Logical Argument) https://bit.ly/3ylkkpq
5️⃣ Imaginative (What IFs) https://bit.ly/3UKIhhk
6️⃣ Worldview (Opinion) https://bit.ly/4aruORj
7️⃣ Advice (Learnings and Lessons) https://bit.ly/3ysJnXy
8️⃣ Vulnerability (Fears that fuel growth) https://bit.ly/3WMYVjj

🎯 Think Code OS helped me create this acronym after the research.

Categories
Entrepreneurship

My Journey to Find $1000 Client as a Freelance Content Writer: Discovered my Double Niche

My Journey to Finding a Double Niche as a Freelance Content Writer

In late 2013, I was navigating the unpredictable world of freelance writing in India. At the time, I was paid Rs. 500 for an 800-word article. Fast forward to 2018, I won my first $1000 client. It took almost 5 years to realise I deserve better. I had my daughter in 2017, and I told myself, something needs to change. And, that was – “I need to shift my perspective. I need to change my lens.”

Does it take 5 years? NO. You don’t have to wait that long.

I am sharing my story to encourage freelance content writers and make them believe that they can aim high and achieve things that you dream of.

Whatever happened between the gig that paid me peanuts, and the assignment that changed everything. When, I did not know who I was writing for and what I was writing, I felt like a jack-of-all-trades, struggling to carve out a specific niche that could elevate my career.

But when I landed on a $1000 client, I realised the importance of a niche and then doubling down my niche to secure my career.

My Double Niche

My first niche was Marketing Technology (MarTech) and second was Artificial Intelligence (AI).

This story is about how I arrived at them, and how you can arrive at it faster.

MarTech: My First Niche

I have been a marketer since 2006. Marketing as an industry was being changed by technology rapidly in 2017-18. Marketing Automation Platforms were on a rise, finding their sweet spot. Account-based marketing was a sought after strategy to land on enterprise clients. Personalization in customer experience became a must-have. Everyone was recommending a Chatbot to the martech stack. And, the words AI and machine learning were being infused into everything other positioning statement.

In general I got curious about how technology was changing the way people do marketing. I started reading a lot and then started writing about it. This lead me to give critical insights, and owned a PoV with strong opinions about MarTech as an emerging sector. I loved the attention as I got better at it.

That led me to realise that MarTech was as effortless niche that I can empathise with and write for a living. That was a defining moment that led me to choose MarTech as my first niche.

AI: My Second Niche

Everyone is an AI expert, and I wanted to be one too.

But, let me tell you, it was definitely not as easy as I thought.

When I was writing for a digital marketing agency as a ghost writer I stumbled upon the importance of understanding and exploring AI. To begin with AI just meant a chatbot with human names. Then, I started digging deeper.

Eventually, I drilled down my interest to Generative AI (GenAI). Because as a writer I was insecure about being wiped out of work. It seemed too cool to be true, and scary to believe.

But, here I am in the profession of writing prompts and making life easy for many companies. This is a much longer story and something for later.

The Turning Point: Landing a $1000 Client

From the time I decided I need to stick to a niche until I actually found a $1000 client in 2018, it took 6 months. Trust me this could have been shorter, if not for my mistakes and naivety. My journey took a pivotal turn six months later when I landed my first $1000 client. This client was a martech startup, from my first niche.

Let’s pause here.

The Power of a Double Niche

Identifying my double niche in martech and AI was not an overnight process; it was a culmination of months of exploration and learning. Here’s how I pieced it together non-linearly:

  1. Self-Assessment and Skill Inventory:
    • Reflecting on my strengths in technical writing and my passion for marketing, I knew I needed to find a niche that leveraged both. Writing about martech and AI seemed like a perfect fit, given my growing expertise in these areas.
  2. Market Research:
    • I continuously monitored industry trends and demands. Reports from Gartner, MarTech, Scott Brinker, McKinsey and BCG to understand complex technologies to a broader audience. Reading became an everyday habit. This helped me be in a prescriptive mode rather than a doer mode.
  3. Client Feedback:
    • Feedback from my clients helped me simplify technical concepts, making them accessible and engaging. Collaborative brainstorming helped me validate many of my ideas.
  4. Networking and Community Involvement:
    • LinkedIn was my universe of meeting new people. While I got 50% of my new gigs from word of mouth, the other 50% was from Linkedin.
  5. Content Analysis:
    • Using tools like Google Keyword Planner, I identified high-demand, low-competition keywords related to martech and AI. This SEO-driven approach helped my content reach a wider audience and attract more clients.

Future-Proof your writing career

By the end of 2018, I had established myself as a specialist in martech and AI writing. The journey was challenging, but it was also incredibly rewarding. Understanding and embracing these niches allowed me to offer unique value to my clients, secure higher-paying projects, and build a sustainable freelance career. The experience taught me the importance of continuous learning and adaptability, especially as a freelance writer.

Reflecting on my journey, I am grateful for the serendipitous discoveries that came my way from my double niche. It transformed not only my career but also my approach to freelance writing,

Here is how you can identify your Double Niche using GenAI tools.

find your $1000 clients: sign up for free email course
Categories
AI-Prompts-for-Writing

Double Niche Strategy: Find $1000 client now and future-proof your writing career

If you are on your own as a Freelance Content Writer, then you need to build a strong and secure infrastructure for yourself. To make that happen you have to play a dual-role. I did this by not only wearing the hat of a creative geek, but also an investor. Investors think long-term. If I have to stick in this game, then I needed a diversified portfolio of clients. That was possible only with a ‘Double Niche Strategy’.

Having a double-niche as a freelance writer is like being a successful investor with a diversified portfolio. Just as savvy investors don’t put all their eggs in one basket, freelance writers shouldn’t solely rely on a single niche. Let’s take a cue from the investing legend, Warren Buffett. The richest man of the world for a very long time.

Diversified Client Portfolio: Inspired by Warren Buffet

Buffett is famous for his value investing approach, but he didn’t achieve his remarkable success by solely focusing on one sector or industry. Instead, he diversified his investments across various sectors, ranging from consumer goods to technology, ensuring that his portfolio was resilient to market fluctuations and shifts in consumer preferences.

Similarly, as a freelance writer, having a double-niche strategy will future-proof your long-term success. Your first niche acts as your cash cow, providing you with a steady stream of well-paying clients and projects in the short term. This niche should align with your current expertise and the immediate demand in the market.

Just as industries and consumer preferences evolve, so do writing trends and demands. This is where your second niche comes into play. By identifying and positioning yourself in an emerging, high-growth niche, you future-proof your career and ensure that you remain relevant and in-demand as the market shifts.

A Niche for now and for later: A sustainable Freelancing business

A double-niche strategy allows you to plan for both short-term and long-term financial goals. Your first niche should help you find high-paying clients for the current year and the next 2-3 years, while your second niche should position you for a more lucrative future, ensuring your dominance as a writer in that domain.

For example, my first niche has been marketing technology (MarTech), which gave me my first few high-paying clients immediately. My second niche was Artificial Intelligence (AI), a promising field with long-term growth potential. It is paying me now.

Imagine being a freelance writer specializing in marketing content for the e-commerce industry (your first niche) while simultaneously building expertise in the field of artificial intelligence (your second niche). As AI continues to revolutionize various industries, including e-commerce, your skills in this second niche will become increasingly valuable, opening doors to new opportunities and allowing you to command higher rates.

As a single freelance writer without human writing assistance, you can manage 5 to 8 high-paying clients simultaneously using this double-niche approach. The ideal strategy is to have 3-4 clients from your first niche and 2-3 clients from your second niche, allowing you to work on topics you love while diversifying your client portfolio.

Just as Buffett’s diversified portfolio has weathered economic storms and capitalized on emerging trends, your double-niche strategy will provide you with a stable income stream while positioning you for long-term success in an ever-evolving industry.

Remember, successful freelance writers are not just writers; they are strategic entrepreneurs who understand the importance of diversifying their skillset and staying ahead of the curve. By embracing the double-niche approach, you can build a future-proof, sustainable freelance writing business.

A double-niche allows you to plan for the current year and for the years to come.

How to identify and determine your ‘Double-Niche’?

Back in 2018, I didn’t have the privilege of GenAI. I did this over a period of 6 months. But today, you are a lucky writer since you are living in the era of GenAI. You can achieve all this in probably 1 hour only because I consider a coffee break during this exercise 😉

Step 1: Use topic modeling

My favorite GenAI tool for topic modeling: Claude AI

Topic modeling is a technique that helps identify the main topics or themes in a given text corpus. You can provide Claude with a set of articles, blog posts, or content related to your areas of interest or expertise. Don’t worry if you feel these interesting topics are scattered. They may not have a theme to begin with.

PROMPT ALERT:

“Here is a collection of articles on [topic]: [paste article text]. Can you identify the key topics and themes discussed in these articles using topic modeling?”

Claude can then analyze this content and suggest the prominent topics or themes. These topics can help you identify potential short-term or long-term niches. You can try ChatGPT 4o also to explore this prompt.

Step 2: Perform keyword research

Once you have these topics, identify the topic that resonates the most with. Choose a first niche topic where your strength lies. If you have a very difficult list, pick was seems the easiest and the most interesting. It has to be a low-hanging fruit which means you should be able to deliver great content effortlessly.

PROMPT ALERT:

“I’m interested in the topic of [topic from step 1]. Can you provide a list of relevant high-volume, low-competition keywords and their average pay rates or client budgets based on search data analysis?”

The AI will provide a list of keywords along with estimated pay rates, helping you identify lucrative niche areas.

In addition to identifying high-volume, low-competition keywords, analyze the average pay rates and client budgets associated with those keywords. This data can help you identify high-paying niches for your short-term and long-term goals.

Here is what it produced:

I used ChatGPT 4o for this.

Here are some relevant high-volume, low-competition keywords for the topic “GenAI for freelance content writers,” along with insights on their average pay rates or client budgets based on search data analysis.

High-Volume, Low-Competition Keywords

  1. AI Writing Tools for Freelancers
    • Search Volume: High
    • Competition: Low
    • Average Pay Rate/Client Budget: $500 – $1,000 per project
  2. GenAI Content Creation for Writers
    • Search Volume: Medium
    • Competition: Low
    • Average Pay Rate/Client Budget: $300 – $700 per project
  3. Freelance AI Content Writing Services
    • Search Volume: High
    • Competition: Low
    • Average Pay Rate/Client Budget: $700 – $1,200 per project
  4. Using GenAI for Blog Writing
    • Search Volume: Medium
    • Competition: Low
    • Average Pay Rate/Client Budget: $400 – $900 per project
  5. AI Tools for Copywriting
    • Search Volume: High
    • Competition: Low
    • Average Pay Rate/Client Budget: $500 – $1,100 per project

Insights and Recommendations

  1. Keyword Difficulty and Search Volume:
    • According to SEO analysis tools like SEMrush and Similarweb, focusing on keywords with a keyword difficulty (KD) score below 30 is ideal for new or less authoritative sites. These keywords typically have lower competition and are easier to rank for.
  2. Long-Tail Keywords:
    • Long-tail keywords often have lower competition and clearer search intent, making them valuable for attracting targeted traffic that is more likely to convert.
  3. Search Intent:
    • It’s important to consider search intent when selecting keywords. Keywords with commercial or transactional intent (e.g., “AI writing tools for freelancers”) are more likely to attract potential clients looking to purchase services or tools.

Suggested Strategy

  • Blog Content: Create blog posts targeting these high-volume, low-competition keywords. Optimize your content for SEO by including these keywords naturally in your titles, headings, and throughout your articles.
  • Paid Workshops and Webinars: Mention your paid workshops and webinars in blog posts related to ICP and pricing chapters. Use clear and compelling CTAs to drive sign-ups.
  • Tracking and Adjusting: Use tools like Google Analytics and SEMrush to track the performance of your keywords and adjust your strategy based on what works best.

By targeting these specific keywords, you can increase your chances of ranking higher in search results and attracting clients willing to pay premium rates for your freelance writing services.

For more details on finding and utilizing high-volume, low-competition keywords, you can refer to sources like Ahrefs and SEMrush.

My subsequent PROMPT: What do you mean by per project?

When I refer to “per project,” I mean the payment structure where freelancers are paid a fixed amount for completing a specific piece of work or project, rather than being paid by the hour or per word. Here are some examples to clarify this concept in the context of freelance content writing:

  1. Blog Writing Project: A client might pay a freelance writer $500 to write a comprehensive blog post of 2000 words, including research, writing, and revisions.
  2. Ebook Creation: A freelance writer could be paid $1000 to create a 20-page ebook, covering everything from the initial outline to the final draft.
  3. Website Content: A freelancer might be paid $700 to write the content for a new website, including the homepage, about page, services page, and contact page.

In these examples, the “per project” rate is a lump sum paid to the freelancer upon the completion of the agreed-upon work, regardless of how many hours it takes to complete. This payment method is often preferred for its simplicity and clarity, both for the client and the freelancer.

Average Pay Rates or Client Budgets for Keywords

  1. AI Writing Tools for Freelancers
    • Average Pay Rate/Client Budget: $500 – $1,000 per project
    • Details: This range might cover projects like writing detailed guides, creating content for marketing materials, or developing AI-based writing tutorials.
  2. GenAI Content Creation for Writers
    • Average Pay Rate/Client Budget: $300 – $700 per project
    • Details: This could involve projects like creating GenAI-enhanced articles, developing AI-driven content strategies, or producing AI-generated content samples.
  3. Freelance AI Content Writing Services
    • Average Pay Rate/Client Budget: $700 – $1,200 per project
    • Details: These projects might include comprehensive content packages, ongoing AI-driven content creation, or specialized AI content writing for niche markets.
  4. Using GenAI for Blog Writing
    • Average Pay Rate/Client Budget: $400 – $900 per project
    • Details: Projects in this range typically involve writing blog posts optimized with AI tools for SEO, creating AI-assisted blog content, or producing high-quality blog series.
  5. AI Tools for Copywriting
    • Average Pay Rate/Client Budget: $500 – $1,100 per project
    • Details: This could include creating AI-optimized copy for websites, AI-enhanced marketing copy, or developing AI-based copywriting strategies.

By understanding these rates and applying them to the relevant high-volume, low-competition keywords, you can better position yourself in the market and set competitive pricing for your freelance content writing services.

Step 3: Analyze trends with ChatGPT 4o

This step is to identify long-term niches, to analyze industry trends, emerging technologies, or social movements that align with your interests or expertise. GenAI tools can scan through relevant publications, reports, and online discussions to identify promising long-term trends that you could potentially specialize in.

PROMPT ALERT:

To identify long-term niches, use a prompt like:

“Can you analyze industry trends, emerging technologies, or social movements related to [topic from step 1] by scanning relevant publications, reports, and online discussions? Provide insights on promising long-term trends or focus areas.”

Here is what it produced

Industry Trends and Emerging Technologies in GenAI for Freelance Writers

Promising Long-Term Trends:

  1. Augmented Content Creation:
    • Trend: GenAI is revolutionizing content creation by automating routine tasks, enabling freelancers to focus on more strategic and creative aspects of their work. Tools like ChatGPT and Jasper are being increasingly adopted for generating high-quality content efficiently.
    • Insight: By integrating GenAI tools into their workflow, freelance writers can enhance productivity and produce content at scale while maintaining quality.
  2. Personalization and Customization:
    • Trend: GenAI is facilitating the creation of personalized content that resonates with target audiences. This includes tailoring blog posts, marketing copy, and social media content to individual preferences and behaviors.
    • Insight: Freelancers who leverage GenAI for personalized content can differentiate themselves in the market, offering clients highly targeted and effective communication strategies.
  3. Ethical AI and Transparency:
    • Trend: As the use of GenAI expands, there is a growing emphasis on ethical AI practices, including transparency, bias mitigation, and inclusivity. Companies are forming AI ethics committees to oversee the responsible use of AI.
    • Insight: Freelance writers who stay informed about ethical AI practices and incorporate them into their services can build trust with clients and position themselves as responsible and forward-thinking professionals.
  4. Upskilling and Adaptability:
    • Trend: The rapid advancement of GenAI technologies necessitates continuous learning and upskilling. Freelancers are expected to understand and utilize these tools effectively.
    • Insight: Investing in learning about GenAI and its applications can provide freelance writers with a competitive edge, enabling them to offer cutting-edge services and stay relevant in the evolving market.

Emerging Technologies:

  1. AI Writing Assistants:
    • Examples: Jasper, ChatGPT, and Writesonic are popular AI writing tools that assist in generating ideas, drafting content, and editing.
    • Impact: These tools help freelancers save time, improve content quality, and enhance creativity by providing suggestions and automating repetitive tasks.
  2. Content Optimization Tools:
    • Examples: Tools like Grammarly and Hemingway are integrating GenAI to provide advanced grammar checks, style suggestions, and readability enhancements.
    • Impact: These technologies ensure that the content produced is polished, error-free, and aligned with the intended tone and audience preferences.
  3. AI-Driven Market Analysis:
    • Examples: Platforms like SEMrush and Ahrefs use AI to analyze market trends, identify high-volume, low-competition keywords, and provide insights into content performance.
    • Impact: Freelancers can use these insights to create content that is both relevant and optimized for search engines, increasing their visibility and attracting more clients.
  4. Generative Design Tools:
    • Examples: Canva and Adobe Spark are incorporating AI to assist in creating visually appealing graphics and multimedia content.
    • Impact: These tools enable freelance writers to enhance their written content with professional-quality visuals, making their offerings more comprehensive and attractive to clients.

By staying abreast of these trends and technologies, freelance writers can harness the power of GenAI to enhance their services, improve efficiency, and meet the evolving demands of the market. Investing in GenAI tools and upskilling will be crucial for long-term success and competitiveness in the freelance writing industry.

Sources:

  • McKinsey, “The competitive advantage of generative AI” (2024)
  • World Economic Forum, “GenAI will be worth trillions. Here’s a roadmap for harnessing it” (2024)
  • Boston Consulting Group, “From Potential to Profit with GenAI” (2024)

Step 4: Evaluate niche profitability

Use Gen AI to evaluate the profitability and earning potential of your identified niches. Analyze factors such as average project values, client budgets, and growth projections to choose the most lucrative niches for your double-niche strategy.

Use a PROMPT like:

“For the following niches: [list niches from previous steps], can you analyze factors such as average project values, client budgets, and growth projections to help me choose the most lucrative options for my short-term and long-term goals as a freelance content writer?” Using price parity principles, please generate this for freelancer content writers living in India. Also show how it is for clients in USA.

The AI will provide an analysis of the profitability and earning potential of each niche, helping you make an informed decision.

Here is an example of how this prompt responds:

For the niches: [Gen AI, fintech, martech], here is an analysis of factors like average project values, client budgets, and growth projections to help you choose the most lucrative options for your short-term and long-term goals as a freelance content writer:

Gen AI:

  • Average Project Value: $5,000 – $15,000 (writing whitepapers, ebooks, case studies)
  • Client Budgets: Tend to be higher for enterprise clients ($10,000+) compared to startups/SMBs ($3,000 – $8,000)
  • Growth Projections: Extremely high growth expected (20%+ CAGR) as AI adoption increases across industries

Fintech:

  • Average Project Value: $3,000 – $10,000 (blog writing, marketing content, product descriptions)
  • Client Budgets: $5,000 – $20,000 typical range for fintech startups/companies
  • Growth Projections: High growth (15%+ CAGR) driven by digital payments, blockchain, open banking

Martech:

  • Average Project Value: $2,000 – $8,000 (case studies, whitepapers, ebooks)
  • Client Budgets: $3,000 – $15,000 for martech companies/agencies
  • Growth Projections: Steady growth (10-12% CAGR) as marketing automation continues evolving

Based on this analysis, Gen AI appears to be the most lucrative long-term niche with extremely high growth potential and clients with larger budgets for high-value content projects like whitepapers and ebooks.

For the short-term, Fintech could be a good option with decent average project values and client budgets across startups/companies in this fast-growing space.

Martech, while still a viable niche, may have relatively lower average project values and growth compared to Gen AI and Fintech.

So a potential double-niche strategy could be: Short-Term (1-3 years): Fintech Long-Term (3+ years): Gen AI

This allows you to earn well in the short-run in Fintech while positioning yourself as an authority in the rapidly emerging Gen AI space for long-term dominance and higher earning potential.

Here is an analysis for Indian freelance content writers with pricing in Indian Rupees for the niches: [Gen AI, fintech, martech]:

Gen AI:

  • Average Project Value: ₹3,50,000 – ₹10,50,000 (writing whitepapers, ebooks, case studies)
  • Client Budgets: Tend to be higher for enterprise clients (₹7,00,000+) compared to startups/SMBs (₹2,10,000 – ₹5,60,000)
  • Growth Projections: Extremely high growth expected (20%+ CAGR) as AI adoption increases across industries

Fintech:

  • Average Project Value: ₹2,10,000 – ₹7,00,000 (blog writing, marketing content, product descriptions)
  • Client Budgets: ₹3,50,000 – ₹14,00,000 typical range for fintech startups/companies
  • Growth Projections: High growth (15%+ CAGR) driven by digital payments, blockchain, open banking

Martech:

  • Average Project Value: ₹1,40,000 – ₹5,60,000 (case studies, whitepapers, ebooks)
  • Client Budgets: ₹2,10,000 – ₹10,50,000 for martech companies/agencies
  • Growth Projections: Steady growth (10-12% CAGR) as marketing automation continues evolving

Based on this analysis for Indian freelance writers, Gen AI appears to be the most lucrative long-term niche with extremely high growth potential and clients with larger budgets for high-value content projects like whitepapers and ebooks.

For the short-term, Fintech could be a good option with decent average project values and client budgets across startups/companies in this fast-growing space.

Martech, while still a viable niche, may have relatively lower average project values and growth compared to Gen AI and Fintech.

A potential double-niche strategy could be: Short-Term (1-3 years): Fintech Long-Term (3+ years): Gen AI

This allows you to earn well in the short-run in Fintech while positioning yourself as an authority in the rapidly emerging Gen AI space for long-term dominance and higher earning potential as an Indian freelance content writer.

Step 5: Refine and finalize your double niche

Based on the insights from the previous steps, refine your niche selection. Your short-term niche should be narrow enough to allow you to quickly establish expertise and attract clients, while your long-term niche should have growth potential and align with your long-term interests or goals.

By leveraging GenAI tools to strategically choose your double niche, you can position yourself for immediate financial success while also securing your long-term earning potential as a freelance content writer.

If you are curious to know my story, how I arrived at my ‘Double Niche’ in a age when there was no GenAI, find the story here.

find your $1000 clients: sign up for free email course
Categories
Content Scaling Content Workshop

Create 300+ social media posts in 2 weeks: DO IT Framework

How I created 300+ personalized posts in less than 2 weeks using the DO IT Framework?

I failed multiple times to keep the “writing habit” consistent. Working on other priorities or my sick child took precedence of my good intentions to write everyday or rather show up on Linkedin at a designated time.

We are humans. We succumb to emotions and environment. This has been true with me too. It was not my lack of discipline or good intentions. I failed because I didn’t set myself up for success. The systems that I used did not suit me and were outdated. It did not support a family person with a life outside work.

These systems did not suit my lifestyle, my job, my personal constraints.

To validate my curious mind, I ran a survey. It revealed that four aspects of unknowns are creating the trouble.

I evaluated 84 responses. The four most common reasons that my respondents identified with were:

  1. I don’t know who will read it
  2. I don’t know what to write
  3. I don’t have time to write
  4. I don’t know where to publish

I went on to resolve these grey areas with a content experiment. It is called Think Code OS.

The UnknownReal ChallengeHow to solve it?
I don’t know who will read itNo AudienceCreate Personas and align the right Messaging.
I don’t know what to writeNo IdeasSemantic mapping for ideation and then use Content Stacking and Content Chunking
I don’t have time to writeNo TimeAccelerate writing with Content Sprints
I don’t know where to publishNo ChannelThere is no single place. There is always a place for attention and a place for conversion. Deep dive into Content Funnels
Courtesy: Story Scientist

I created a system called Think Code OS that helped me create 300+ social media posts and articles for my Linkedin cadence in about 2 weeks.

Disclaimer: While all this can be done manually, I have used a combination of FREE AI writing tools such as ChatGPT, Google Gemini, and Claude AI.

The system is based on a framework called DO IT.

DO-IT: A Creative thinking framework to scale your content in 2 weeks.

DO IT was originally recommended by Robert W Olsen in his book ‘The Art of Creative Thinking’. It is a creative thinking model. As simple as it might sound, it is very powerful and I have applied it here to scale content.

D – defining the problem

O – opening your mind and applying creative techniques

I – identifying the best solution

T – transforming the situation

If you also want to learn how to generate over 90 to 300 content ideas in alignment with your marketing goals, sign up for Think Code OS.

Step #1 What is the Core Problem that you are trying to solve?

This step takes 2 – 3 days.

For Founders and Solopreneurs who are building their own personal brand, defining the core problem is about “defining the movement that you want to lead”. Like Justin Welsch says,” For him, his movement is about helping get out of the 9 to 5 job cycle.” For Dan Joe it is all about the ‘The Art of Focusing’. For James Clear, it is about helping people achieve their goals by changing their habits and sticking to good ones.

For me, it to be able to use technology to unravel creativity.

What is yours?

For instance, Think Code OS helps anybody who wants to write, ramp up their content game. With the help of GenAI writing tools, this system taps into the thinking abilities and empowers them to write.

Who are we solving it for?What is the core problem that we are solving?
Co-founder & FounderShowing up everyday in front of potential customers
VPs & Senior leadersPersonal branding for employability and better hiring opportunities with thought leadership
Agency owners – marketingGetting more clients by creating more content and scaling it. Give them a LIVE proposal with a 90-day content calendar.
Product MarketersScaling content to increase top of the funnel leads and champion the product.
Product ManagersBetter Thought Leadership while working on the content for GTM.
Content MarketersScaling content and writing better stories that lead to the intended response of their audience.
Freelance Content writers or SolopreneursPersonal branding, building relationships, and generating leads.

Think Code OS helps aspiring thought leaders define their core problem, even before they plunge into content creation.

Step #2 How to open your mind and apply creative techniques?

This step takes 2 – 3 days.

Asking questions and finding answers satiates ‘curiosity’. But, how do you actually open your mind.

Step A: Semantic thinking is the answer.

If you thought this has something got to with Search Engine Optimization (SEO), then hold it. SEO has adopted the process of ‘Semantic keyword building’ from psychology. Semantic is a study of how meaning is stored in the mind.

This process helps in building a wide net of coherent ideas in a single visual map. For instance, take a look at the map that is created for writing this article.

Semantic Thinking Map

We use GenAI tools to create something similar for us and build upon it to create a lot of meaningful content in a short time. In the course Think Code OS for SEO specialists, I will be revealing and sharing, how to use GenAI writing tools to create semantic structures and add more authority to your website content.

Step B: Using Marketing Frameworks that matter to sales.

After this I used a set of marketing frameworks to help me categorize these entities and topics into the buckets based on my business goals.

It gave me a direction about which topics to choose. I was able to align my time, effort and money on generating content that helps me increase my course subscriptions.

This helped me generate a 90-day content calendar that helped me tie back my personal stories, my experiences to my work and create 300+ social media posts around them.

By marketing stage of the funnel

But these story ideas were classified based on the marketing stage of the funnel.

  • Top of the funnel (TOFU)
  • Middle of the funnel (BOFU)
  • Bottom of the funnel (BOFU)

I further used these marketing frameworks to understand which human emotions should be targeted, which level of customer awareness would it kindle and which of those posts would meet the right customer mindset.

They were story ideas only.

I had not yet started actually writing them.

Step #3: Identifying which Writing solution and style works for these stories.

Allocate 7 – 8 days for this step.

This is the longest and meticulous part. But thanks to the Story Scientist Framework which clearly identifies which writing structure works for which type of content goal, all I had to do is share examples and ChatGPT did the grunt work. It clearly classified how I need to write each of those story ideas.

After classifying, I used 7 – 8 different writing structure frameworks to spin stories. Writing, feedback, editing, and pruning took almost 7 days to complete it.

Module 3 of Think Code OS focuses on how to use different writing techniques and models to craft messages.

Step #4: Transforming the situation

This step took about 3 to 4 days.

With all the stories ready to publish, I had to make one last tweak. I had already classified them by goals, now I needed to add the CTAs to align them to the final conversion.

Not all stories were meant for selling. Some were to prime readers to get ready to purchase, some were to draw attention, some were to educate and others were to sell.

Every content piece out there, especially in the B2B arena leads to achieving one of the following: For me it was all about matching every story to one of the following goal.

  1. Newsletter subscriptions
  2. Book a meeting
  3. Free Trial sign ups
  4. Product Purchase

Sign up here to practice and learn how to apply Think Code OS.

So, I created funnels to achieve each one of my goals. My messages were created for the following micro goals:

  • Linkedin Follower
  • Newsletter Subscriber
  • Lead Magnet Subscribers
  • Book a Meeting Sign ups
  • Paid Course Sign ups

But not everyone would want all of it. Depending on the level of awareness of the problem and solution and the mindset, people would go down to engage with my messages and reach the end of the funnel achieving one or most of the goals mentioned.

This required me to map my personas and the funnels.

PRO TIP: If you have small content teams, prioritize which target audience you want to go ahead with.

Module 4 of Think Code OS walks you through this and helps you achieve your goal with the help of funnels.

HERE IS HOW I CAN HELP YOU.

  • If you are a senior professional looking to improve your personal brand and employability, I can help you create these ideas personalized to you.
  • I can coach your content teams to create social media ideas for your brand.
  • If you are an agency owner, I can help you improve your teams’ bandwidth by creating more using the same resources.
  • If you are a course creator, I can help you create consistent social media content to keep your personal brand relevant.

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